Privacy Information - U-Go

Privacy Policy

1. Introduction

U-Go Airport Transfers & Charters (“U-Go”, “we”, “us” or “our”) respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store and disclose personal information when you visit our website, contact us, request a quotation, make a booking or use our transport services.

We process personal information in accordance with applicable South African privacy legislation, including the Protection of Personal Information Act, 2013 (POPIA).

2. Personal Information We Collect

Depending on how you interact with us and the services you request, we may collect the following categories of personal information:

2.1 Contact Information

  • Full name.
  • Email address.
  • Telephone or WhatsApp number.
  • Contact details of a person making a booking on behalf of a passenger.

2.2 Booking and Journey Information

  • Pickup and drop-off addresses or locations.
  • Travel dates and requested pickup times.
  • Flight numbers, originating airports and scheduled arrival information.
  • Passenger numbers.
  • Luggage information.
  • Child-seat requirements and other special travel arrangements.
  • Relevant communications concerning enquiries, quotations and bookings.

2.3 Payment and Transaction Information

We may retain information relating to payments, including payment amounts, payment dates, transaction references and payment confirmations.

Where payment is made through a secure third-party payment service, payment card details are handled through that service. U-Go does not intend to collect or store full payment card details through its website or ordinary booking communications.

2.4 Website and Technical Information

When you visit our website, certain technical information may be collected automatically, depending on the website technologies and services in use. This may include:

  • IP address.
  • Browser type and device information.
  • Operating system.
  • Website pages visited and interactions.
  • Approximate location information derived from technical data.
  • Website usage and diagnostic information.

2.5 Business and Recordkeeping Information

Where necessary for business administration, accounting and legal compliance, we may retain relevant transaction, invoicing and recordkeeping information.

3. How We Collect Personal Information

We may collect personal information in several ways:

  • Directly from you when you contact us, request a quotation or make a booking.
  • Through WhatsApp, telephone, email, website forms or other communication channels.
  • From a person arranging transport on behalf of a passenger.
  • Through information supplied in connection with a flight or travel arrangement.
  • Automatically through website technologies, cookies and similar tools, where applicable.
  • From third-party services where information is provided to us in connection with a booking, payment or requested service.

We aim to collect only information that is reasonably necessary for the relevant purpose.

4. How We Use Personal Information

We use personal information for legitimate business and service-related purposes, including:

  • Responding to enquiries and providing quotations.
  • Checking availability and arranging transport services.
  • Confirming bookings and communicating journey arrangements.
  • Coordinating airport collections and monitoring relevant flight information.
  • Communicating with passengers and assigned drivers about a journey.
  • Processing and confirming payments.
  • Providing customer support and dealing with complaints or service concerns.
  • Maintaining business, accounting and transaction records.
  • Improving our website, services and customer experience.
  • Protecting our business, customers and property against fraud, misuse or security risks.
  • Meeting applicable legal and regulatory obligations.

We will not use personal information for a purpose that is incompatible with the purpose for which it was collected unless permitted by law or otherwise appropriately authorised.

5. Sharing and Disclosure of Personal Information

We do not sell personal information to third parties.

We may share relevant personal information where reasonably necessary for the operation of our business and the provision of our services.

This may include:

5.1 Assigned Drivers

Information necessary to complete a confirmed journey may be shared with the assigned driver. This can include passenger contact details, pickup and drop-off arrangements, flight information, passenger numbers, luggage details and relevant special requirements.

5.2 Service Providers

We may use third-party service providers to support our business operations. These may include providers of:

  • Website hosting and website services.
  • Business communication services.
  • Payment processing.
  • Accounting and recordkeeping.
  • Website security, analytics and technical support.
  • Other business administration services.

Such providers may process personal information on our behalf where necessary to provide their services.

5.3 External Platforms and Services

Where you interact with external platforms or services, such as WhatsApp, Google or online review platforms, those services may process information in accordance with their own privacy policies and terms.

For example, if you choose to submit a public review, the information you publish may be visible to other users of that platform.

5.4 Legal and Regulatory Requirements

We may disclose personal information where required or permitted by law, including in response to lawful requests from courts, regulators, law-enforcement authorities or other competent public bodies.

5.5 Business Transactions

If our business is involved in a sale, restructuring, transfer or similar transaction, relevant information may be disclosed where reasonably necessary and subject to applicable privacy requirements.

6. WhatsApp and Other Communication Services

U-Go uses WhatsApp as an important customer communication channel, including for enquiries, booking confirmations, driver coordination and journey-related communication.

When you communicate with us through WhatsApp or another third-party communication service, your information may also be processed by the relevant service provider in accordance with its own privacy policy and terms.

Customers should avoid sending unnecessary sensitive personal information through ordinary messaging channels.

7. Cookies and Website Technologies

Our website may use cookies and similar technologies to support website functionality, understand website usage, improve performance and assist with website security.

Depending on the technologies enabled on the website, these may include:

  • Essential technologies required for website operation.
  • Functional technologies that support website features.
  • Analytics or performance technologies that help us understand website usage.
  • Other website technologies used to improve services or measure website activity.

You can manage or restrict cookies through your browser settings. Disabling certain cookies may affect the operation or functionality of parts of the website.

Third-party technologies operating on our website may also process technical information in accordance with the relevant provider's privacy terms.

8. Data Security

We take reasonable technical and organisational measures to protect personal information against loss, unauthorised access, misuse, disclosure, alteration or destruction.

These measures are intended to protect information appropriate to the nature of the information and the risks involved.

However, no website, electronic communication method or information storage system can be guaranteed to be completely secure. We cannot guarantee absolute security of information transmitted electronically.

9. Retention of Personal Information

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including providing services, maintaining business and accounting records, resolving disputes and meeting applicable legal obligations.

When information is no longer required for a lawful business or legal purpose, it will be securely deleted, destroyed or de-identified where reasonably practicable and appropriate.

The applicable retention period may differ depending on the type of information and the reason it is held.

10. Cross-Border Processing

Some third-party service providers used in connection with websites, communications or business operations may process or store information outside South Africa.

Where personal information is transferred outside South Africa, U-Go will take reasonable steps to ensure that the transfer is permitted under applicable data-protection requirements, including the relevant provisions of POPIA.

11. Your Privacy Rights

Subject to applicable law and any lawful limitations, you may have the right to:

  • Request access to personal information we hold about you.
  • Request correction or updating of inaccurate or incomplete information.
  • Request deletion or destruction of personal information where legally permissible.
  • Object to certain forms of processing where permitted by law.
  • Object to the use of your personal information for direct marketing.
  • Withdraw consent where processing is based on your consent, subject to any lawful consequences.
  • Raise a concern or lodge a complaint with the Information Regulator of South Africa.

To exercise a privacy right, please contact us using the details in this Privacy Policy. We may need to verify your identity before responding to a request.

12. Children's Personal Information

Our services may involve bookings for passengers who are children. Where personal information relating to a child is required to arrange transport, we request that it be provided by a parent, guardian or another person legally authorised to act on the child's behalf.

We only seek information about children that is reasonably necessary for the relevant transport arrangements and applicable safety requirements.

13. Links to External Websites

Our website may contain links to external websites or services, including review platforms and third-party providers.

U-Go does not control the privacy practices, content or security of external websites. When you follow an external link, you should review the privacy policy and terms of the relevant provider.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, website technologies or applicable legal requirements.

The latest version will be made available on our website. Customers are encouraged to review this page periodically.

15. Contact Details

If you have questions about this Privacy Policy, wish to exercise your privacy rights or have a concern about how your personal information is handled, please contact U-Go:

We will consider and respond to privacy-related requests in accordance with applicable legal requirements.